About Us
Founded by a successful retail entrepreneur and award-winning designer dedicated to bridging the gap between creative vision and market dominance.
01
From Design to Market
Objective is an avant-garde agency dedicated to curating and representing leading and emerging design studios.
We don’t just manage portfolios; we provide strategic market placement for visionary brands across Asia and beyond.
Our strength lies in our dual perspective: we deeply understand design on the drafting table and the commercial realities of the retail floor.
We know exactly what makes a product resonate, ensuring that world-class design translates into global market success.
Our mission is to provide established and emerging brands with a strategic gateway to the market.
By handling representation and market placement, we ensure your designs are positioned before the world’s most discerning buyers and curators.
We take the complexity out of expansion, allowing visionaries to focus on creation while we secure their place in the global spotlight.
02
Team
David Lee
Director, Strategic Planning
Javier Moreno
Manager, Europe Market
Cindia Lim
Manager, Asia Market
03
Our Brands
Lehni
Founded in 1922 in Switzerland , Lehni is defined by a legacy of absolute Swiss precision that transcends its iconic shelving.
Through historic collaborations with visionaries like Andreas Christen and Donald Judd, Lehni have evolved into a complete architectural collection
B-Line
B-Line is an Italian furniture manufacturer founded in 1999 that specializes in reissuing historical design icons from the 1960s and 1970s alongside modern collaborations.
The company is best known for reviving the works of legendary designers like Joe Colombo and Rodolfo Bonetto,
BD Barcelona
BD Barcelona is a Spanish furniture manufacturer founded in 1972 that operates at the intersection of art and design.
The company is globally recognized for its "non-conformist" spirit, producing both re-editions of historical masterpieces by Salvador Dalí and Antoni Gaudí alongside contemporary avant-garde pieces
04
Talk to us
Ready to grow your brand in Asia and beyond?
Provide your details below, or write us an email to letsgo@objective.rocks and let’s discuss how we can help you make an impact.