IT'S NOT JUST
YOUR DESIGN
THAT MATTERS.
IT'S THE ADVOCACY BEHIND IT.

WE ARE THE VOICE IN THE ROOM WHERE DECISIONS ARE MADE.

YOU SECURE THE DESIGN.

WE SECURE THE PLACEMENT.

From strategy to execution, Objective brings your design to the market

01

BRANDS

Lehni

Lehni founded in 1922 in Switzerland, is guided by an uncompromising commitment to industrial honesty, the brand transforms high-performance materials like aluminum and steel into timeless architectural statements.

By mastering the minimalist language of visionaries like Donald Judd, Lehni creates pieces that function as both definitive design icons and enduring benchmarks for the sustainable "Material Renaissance."

Gufram

Gufram is an Italian iconoclast that is defined by a refusal to follow the rules of industrial design, the brand transforms polyurethane foam into cultural landmarks.

By collaborating with disruptors like Studio65, Drocco & Mello, and Maurizio Cattelan, Gufram creates icons that function as both domestic furniture and bold, surrealist statements.

Poltronova

Poltronova is an Italian design powerhouse that rejects the conventional in favor of "Radical Expression."

The brand is known for pushing the boundaries of aesthetics and materials, the brand collaborates with visionary icons like Ettore Sottsass, Superstudio, and Archizoom Associati to create pieces that function as both furniture and avant-garde cultural manifestos.

Parachilna

Parachilna is a Barcelona-based lighting editor that rejects the mundane in favor of "Playful Luxury."

Founded on a passion for traditional craftsmanship and high-end materials, the brand collaborates with world-renowned designers like Jaime Hayon, Neri&Hu, and Sebastian Herkner to create pieces that function as both illumination and sculptural art.

BD Barcelona Design

BD Barcelona Design is a prestigious, avant-garde Spanish furniture company renowned for blurring the lines between art, architecture, and functional design.

Founded in 1972 by a nonconformist collective of young architects—including Oscar Tusquets, Pep Bonet, Cristian Cirici, Lluís Clotet, and Mireia Riera—the brand was created to give creators complete creative freedom outside of typical mass-production constraints.

Memphis

Memphis Milano is founded as a defiant strike against the "less is more" philosophy, the brand liberated design through vibrant laminates, clashing geometries, and fearless kitsch.

By uniting a collective of rebels led by Ettore Sottsass, Memphis Milano creates pieces that function as both structural furniture and kaleidoscopic monuments to postmodernism.

Meritalia

Leeco

B-Line

Meritalia is an avant-garde Italian design brand, founded in 1987 rejects conventional symmetry to create bold, "pop-modern" furniture.

Celebrated for its legendary collaborations with visionary designers like Gaetano Pesce, Faye Toogood, and Misha Kahn, the company transforms functional home objects into emotional, museum-quality sculptures using highly experimental manufacturing techniques like extruded polyurethane foam and liquid resins. production.

For forty years, Leeco has stripped away the noise of the superficial to expose the raw, industrial core of what truly matters, sparking a powerful movement toward conscious, high-performance living.

By elevating steel into an "industrial-cool" art form, Leeco proves that radical sustainability and unapologetic function can coexist beautifully. extraordinary.

B-Line is an Italian design operative that rejects the static in favor of "Modular Ingenuity." The brand bridges the gap between historical heritage and contemporary pragmatism.

By evolving the legacies of masters like Joe Colombo and Rodolfo Bonetto alongside modern visionaries, B-Line creates objects that function as both sculptural icons and adaptable tools for the modern environment.

02

SCOPE OF WORK

Retailers & Distributors

To simplify the acquisition process for the premium furniture retailer. We scout the talent, vet the craftsmanship, and represent the brand—so you can focus on the customer.

Whether you are looking for a singular statement piece or a full-category refresh, we are your primary point of contact for world-class furniture sourcing.

Architects & Designers

Consider us an extension of your studio. We handle the heavy lifting of sourcing, technical vetting, and lead-time management, allowing you to focus on the envelope while we curate the environment.

From custom bespoke commissions to contract-grade staples, we provide a single, sophisticated point of contact for your project’s furniture requirements.

Project
Specifiers

We understand that a project’s success is measured in its longevity and its deadlines. We provide specifiers and buyers with a streamlined acquisition channel—offering everything from BIFMA-tested durability to fire-rated textile compliance.

When you work with us, you aren't just sourcing furniture; you are securing a transparent, accountable supply chain for your entire floor plan.

Furniture
Brands

Your focus is the design; ours is the territory. We provide a comprehensive go-to-market framework that secures your brand’s position in Tier-1 showrooms and A-list architectural specifications.

By aligning your design DNA with our network of elite buyers, we ensure your growth is as intentional as your craft.

03